Mission, Vision & Values


Our Mission is to add value to steel based products and exceed the expectations of our customers through innovation, quality, and service. We will accomplish this by developing our people internally, promoting team work and safety while ensuring the profitable growth of our company and by doing so being responsible stewards of our community and the environment.


Our Vision is to be a world class company providing in excess of three hundred thousand tons annually to our markets and achieve this through a mix of standard and value added products while being the lowest cost producer in our industry.



  • Reach joint consensus.
  • Know how to listen and communicate.
  • Achieve the best group decisions.


  • Aim for high standards
  • Self-motivation.
  • Be passionate about what we do.


  • Be consistent with what we say and what we do.
  • Be honorable in our conduct.
  • Tell the truth.